Dr. G. Soma Sekhar

Qualification : Ph.D.

Details of Educational Qualification:

Course Specialization Group College Name/University Year of Passing
Ph.D. Retailing Management Studies School of Commerce, Management and Information Sciences, Sri Venkateswara University, Tirupati 2015
M.B.A. Marketing Management Studies Seshachala Institute of Management Studies, affiliated to Sri Venkateswara University, Tirupati 2007
B.Sc. Mathematics, Physics, Chemistry B.Sc. Sri Venkateswara Arts College, Tirupati 2004

Note : Students are advised to meet me in WB - III Floor at any time other than my class hours mentioned in the below timetable for any discussions related to the subjects & research.

My Schedule for 2020-21


My Publications

S.No Title of the Paper Full Details of Journal Name / Conference Name, Volume number, page number, Date
1 Integrated Reporting: Opportunities and Challenges Journal of Education for all, Vol. 2, No. 1, January-December, pp. 111-119
2 Shopper’s Perception on Retail Service Quality: Hypermarket Vs Supermarket Journal of Education at the Crossroads, Vol. 2, No. 1, January-December, pp. 147-154
3 Emerging Trends of Organised Retailing in Rayalaseema Region of Andhra Pradesh Golden Research Thoughts Journal, Vol. 4, Issue. 5, November, pp. 1-7.
4 Shopper Buying Behaviour towards Unorganised Retailing in Rayalaseema Region of Andhra Pradesh Indian Streams Research Journal, Vol. 4, Issue. 5, November, pp. 1-7.
5 Shopper’s Preferences & Problems: A Study of Unorganised & Organised Retail outlets in Chittoor District of Andhra Pradesh International Journal of Retailing & Rural Business Perspectives, Vol. 3, No. 4, October - December, pp. 1358-1363.
6 Transnational entrepreneurs: Understanding Shopping Behaviour for Better Marketing Strategies Conference Proceedings DOI: 10.9756/BP.TECONFERENCE 2015 held on 20-22 May, 2015 at Indian Institute of Management Bangalore, pp. 159-172.
7 Retail Service Quality and Its Effect on Shopper Satisfaction: A Study of Supermarket Vs Hypermarket International Journal of Business Intelligence & Innovation, Vol. 2, Issue. 2, October, pp. 60-68.
8 Customers Perception and Satisfaction: A Study of Organized Retailing in Chittoor District Innovation Management Practices for Sustainable Development, Bonfring Publications, October, pp. 217-224.
9 Exploring Store Attributes Choice Among Shoppers In Supermarkets: An Application Of Discriminant Analysis International Journal of Pure And Applied Mathematics, Vol.119,Iss.10,581-594
  • Participated in awareness programme on "SUPPORT FOR ENTREPRENEURIAL AND MANAGERIAL DEVELOPMENT OF MSMES THROUGH INCUBATORS" was organised by Ministry of Micro, Small and Medium Enterprises (MSME) Development Institute (GoI), Hyderabad on 05th September 2019.