1 |
Using Correspondence Analysis to Map Online Purchase Criteria of Different Product Categories |
International Journal of Electronics Commerce Studies, Vol. 11 No. 1, pp. 45-74. SCOPUS. |
2 |
Determinants of Tier 2 Indian Consumer’s Online Shopping Attitude: A SEM Approach |
Asia Pacific Journal of Marketing and Logistics, Vol. 33 No. 6, pp. 1309-1338. SSCI, Emerald Publishers. (IF-3.979) [ABDC Rating- A Listed] |
3 |
Online Shopping Attitude of Indian Tier 2 Consumers: Some Qualitative Insights |
International Journal of Online Marketing, Vol. 9 No. 2, pp.13-26. DOI: 10.4018/IJOM.2019040102. ESCI, IGI Global Publishers. |
4 |
Tier 2 Consumers’ Online Segmentation- Insights from an Empirical Study in India |
ELK’s International Journal of Marketing and Retailing, Vol. 10 No.1, pp.74-95. DOI: 10.16962/EAPJMRM/ issn. 2349-2317/2018. UGC CARE. |
5 |
Online Consumer Attitude Formation and Change |
International Journal of Science Technology and Management, Vol. 6 No. 1, pp.150-157. |
6 |
A Research Paper on the impact of Regulatory Framework on IPO underpricing |
Journal of Business Management and Social Sciences Research (JBM&SSR) Vol.4 No. 2, pp.165-181. UGC Listed. |
7 |
A Descriptive Research on Financial Inclusion among rural areas of Punjab |
International Journal of Knowledge and Research in Management & E-Commerce, Vol. 5 No. 1. UGC Listed. |
8 |
Influence of kids on purchasing decision in Family; Study of Households in Jalandhar |
IOSR Journal of Business and Management (IOSR-JBM) Vol.16 No.1, pp.114-119. UGC Listed. |
9 |
Empirical Study on Parental Perception Towards Impact of Advertising on Children of Punjab |
International Journal of Research in Computer Application & Management, Vol.4 No.2, pp.31-35. UGC Listed. |
10 |
A Research Paper on the Effect of Employee Engagement on Job Satisfaction in IT Sector |
Journal of Business Management & Social Sciences Research (JBM&SSR), Vol.3 No. 5, pp.31-39. UGC Listed. |
11 |
A Descriptive Research on Knowledge Management Practices |
Educational Institutes at Jalandhar and Phagwara, Journal of Business Management & Social Sciences Research (JBM&SSR), Vol.3 No.8, pp.1-8. UGC Listed. |
12 |
Factors Influencing Brand Switching in Telecom Industry: With Special Reference to Ludhiana City |
International Journal of Research in Commerce, Economics & Management, Vol.3 No.12, pp.65-72. UGC Listed. |
13 |
Review & Critique of Online Consumer Attitude Models |
International Conference on Marketing, Technology and Society-IIM Kozhikode Society Management Review, Vol. 5 No. 2, pp. 14. Supported by Emerald. |