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Dr. Preeti Thakur

Qualification : M.B.A., Ph.D.

Details of Educational Qualification:

Course Specialization Group College Name/University Year of Passing
Ph.D. Management Studies Management Studies Jaypee University of Information Technology Waknaghat, Himachal Pradesh 2020
M.B.A M.B.A M.B.A Lovely Professional University, Phagwara, Punjab 2012
Graduation Management Studies Management Studies Himachal Pradesh University 2010

My Publications

S.No Title of the Paper Full Details of Journal Name / Conference Name, Volume number, page number, Date
1 Using Correspondence Analysis to Map Online Purchase Criteria of Different Product Categories International Journal of Electronics Commerce Studies, Vol. 11 No. 1, pp. 45-74. SCOPUS.
2 Determinants of Tier 2 Indian Consumer’s Online Shopping Attitude: A SEM Approach Asia Pacific Journal of Marketing and Logistics, Vol. 33 No. 6, pp. 1309-1338. SSCI, Emerald Publishers. (IF-3.979) [ABDC Rating- A Listed]
3 Online Shopping Attitude of Indian Tier 2 Consumers: Some Qualitative Insights International Journal of Online Marketing, Vol. 9 No. 2, pp.13-26. DOI: 10.4018/IJOM.2019040102. ESCI, IGI Global Publishers.
4 Tier 2 Consumers’ Online Segmentation- Insights from an Empirical Study in India ELK’s International Journal of Marketing and Retailing, Vol. 10 No.1, pp.74-95. DOI: 10.16962/EAPJMRM/ issn. 2349-2317/2018. UGC CARE.
5 Online Consumer Attitude Formation and Change International Journal of Science Technology and Management, Vol. 6 No. 1, pp.150-157.
6 A Research Paper on the impact of Regulatory Framework on IPO underpricing Journal of Business Management and Social Sciences Research (JBM&SSR) Vol.4 No. 2, pp.165-181. UGC Listed.
7 A Descriptive Research on Financial Inclusion among rural areas of Punjab International Journal of Knowledge and Research in Management & E-Commerce, Vol. 5 No. 1. UGC Listed.
8 Influence of kids on purchasing decision in Family; Study of Households in Jalandhar IOSR Journal of Business and Management (IOSR-JBM) Vol.16 No.1, pp.114-119. UGC Listed.
9 Empirical Study on Parental Perception Towards Impact of Advertising on Children of Punjab International Journal of Research in Computer Application & Management, Vol.4 No.2, pp.31-35. UGC Listed.
10 A Research Paper on the Effect of Employee Engagement on Job Satisfaction in IT Sector Journal of Business Management & Social Sciences Research (JBM&SSR), Vol.3 No. 5, pp.31-39. UGC Listed.
11 A Descriptive Research on Knowledge Management Practices Educational Institutes at Jalandhar and Phagwara, Journal of Business Management & Social Sciences Research (JBM&SSR), Vol.3 No.8, pp.1-8. UGC Listed.
12 Factors Influencing Brand Switching in Telecom Industry: With Special Reference to Ludhiana City International Journal of Research in Commerce, Economics & Management, Vol.3 No.12, pp.65-72. UGC Listed.
13 Review & Critique of Online Consumer Attitude Models International Conference on Marketing, Technology and Society-IIM Kozhikode Society Management Review, Vol. 5 No. 2, pp. 14. Supported by Emerald.