Dr. G. Mahendar
Qualification : Ph.D.
Details of Educational Qualification:
| Course | Specialization | Group | College Name/University | Year of Passing |
|---|---|---|---|---|
| Ph.D. | Management Studies | Management Studies | University of Hyderabad, Hyderabad | 2018 |
| M.B.A. | Marketing, HRM | Management Studies | University College, Kakatiya University, Warangal | 2006 |
| B.Sc. | Maths, Physics & Chemistry | B.Sc. | Lal Bahadur College, Kakatiya University, Warangal | 2003 |
Note : Students are advised to meet me in WB - III Floor at any time other than my class hours mentioned in the below timetable for any discussions related to the subjects & research.
My Schedule for 2020-21
My Publications
| S.No | Title of the Paper | Full Details of Journal Name / Conference Name, Volume number, page number, Date |
|---|---|---|
| 1 | Green Marketing for Sustainable and Eco-friendly products | Impact of Globalization on Indian Economy Serial Publications, ISBN 978-81-8387-471-7 |
| 2 | Socio-Economic Barriers to Customer Adoption of Solar Energy Products in Rural India | Research Trends in Economics, Finance and Marketing, Excel India Publishers ISBN 978-93-84869-40-3 |
| 3 | Solar Marketing in India: Opportunities and Challenges Contemporary Issues in Marketing, Finance, HRM & IT | Professional Books Publisher, ISBN 978-93-85506-01-7 |
| 4 | Factors influencing the adoption of solar energy: A systematic literature review | Changing paradigms in marketing of services with special focus on tourism and hospitality, Paramount Publishing house, ISBN 978-93-85101-83-0 |
| 5 | Customers’ Willingness to Pay More for Solar Energy | International Journal of Advance Research in Computer Science and Management Studies. 5 (4), April 2017, ISSN 2321-7782 |
| 6 | The effect of perceived value dimensions on purchase intention of solar energy systems | International Journal Management, IT & Engineering, 7 (12), December 2017. (UGC approved), ISSN 2249-0558 |
| 7 | Solar prosumption for sustainable development in rural India | International Journal of Creative Research Thoughts, Vol. 6 (2), 251-261. (UGC approved), ISSN 2320-2882 |
| 8 | The influence of customers’ demographic variables on awareness of solar energy | Sumedha journal of management (March, 2018) (UGC approved), ISSN 22776753 |
| 9 | Customer purchase intention of solar water heaters - The effects of solar energy awareness, environmental awareness, subsidy and perceived payback period | Osmania Journal of Management, ISSN 09764208 (Accepted for publication) |
| 10 | Intention to adopt sustainable energy: Applying the theory of planned behaviour framework | Indian Journal of Marketing (UGC approved/Scopus indexed), ISSN 09738703 (Accepted for publication) |
| 11 | Recent trends in corporate governance in India | National Seminar on Contemporary Management – Issues and Challenges organized by Department of Business Management, Osmania University, Hyderabad from 20-21, August, 2010. |
| 12 | CRM practices in Life Insurance sector in India | Two day National Seminar organized by Department of Commerce and Business Administration, Acharya Nagarjuna University, Andhra Pradesh from 8-9 October, 2010. |
| 13 | Coping with crisis in Life Insurance marketing – need of competitive marketing strategies | National Seminar on Managing Changes and Challenges for Sustainable Development in Post Crisis Era organized by Marathwada Mitra Mandal’s College of Commerce, Pune from 14-15 February, 2011. |
| 14 | Mobile banking in India: Opportunities and Challenges | National seminar at Department of Commerce, Sri Venkateswara University from 25-26 February, 2012. |
| 15 | Advertising effects on rural consumer buying behaviour towards essential commodities | NIT Trichy from 22nd April to 1st May 2013. |
| 16 | Customer attitude towards fake FMCG products in Rural India | 5th International Conference on Marketing and Business Strategy, ICOMBS-2013 at ICFAI Business School, Hyderabad, from 8-9, August, 2013. |
| 17 | Socio-Economic Barriers to Customer Adoption of Solar Energy Products in Rural India | ANVESH-2015, Doctoral Research Conference in Management, at Institute of Management, Nirma University, Gujarat, during 3-4, April, 2015. |
| 18 | Solar Marketing in India: Opportunities and Challenges | Third national conference on contemporary issues in marketing, finance, HRM and IT at A.V. College, Hyderabad, during 4-5 December, 2016. |
| 19 | Mediating role of customer attitude in adoption of solar products in rural India | 9th NASMEI conference, 2015 – An International Marketing conference, at Greatlakes Institute of Management, Chennai, Tamil Nadu, from 26-27 December, 2015 |
| 20 | Customers’ willingness to pay more for solar energy | 2nd International Conference on Corporate and Business Response to Climate Change – From Awareness to Adoption (Transcending the Boundaries), presented at Periyar University, Salem, Tamil Nadu, during 9-11 March, 2016. |
| 21 | Customer purchase intention of solar water heaters: An empirical study | 7th International Conference on Excellence in Research and Education (CERE) 2016, at Indian Institute of Management, Indore, Madhya Pradesh, from 5-8 May, 2016. |
| 22 | Intention To Adopt Sustainable Energy: Applying The Theory Of Planned Behaviour Framework | International conference on Marketing, Technology and Society, at IIM Kozhikode, Kerala, September 29, 2016 – October 1, 2016. |
| 23 | Benefits sought by solar energy customers: A factor analysis approach | 4th International Conference on Youth 2025 (ICHYDSH-17), at Jaipuria Institute of Management, Jaipur, Rajasthan, from 17-18, February, 2017. |
| 24 | Factors influencing the adoption of solar energy: A systematic literature review | International Conference on changing paradigms in marketing of services (ICCPMS-2017), at School of Management Studies, University of Hyderabad, Hyderabad during 3-4, April, 2017. |
- Participated in Conference on Excellence in Research and Education (CERE) 2019 organized by Indian Institute of Management, Indore on 03 - 05 May 2019.
- Participated in PANCHAJANYA (Management Meet) organized by Emerald’s Business School, Tirupati during 22-23, February 2019.
- Participated in NPTEL Awareness Workshop, organised by IIT Madras and Gudlavalleru Engineering College, Gudlavalleru on 06th December 2018.