Dr. G. Mahendar
Qualification : Ph.D.
Details of Educational Qualification:
|Course||Specialization||Group||College Name/University||Year of Passing|
|Ph.D.||Management Studies||Management Studies||University of Hyderabad, Hyderabad||2018|
|M.B.A.||Marketing, HRM||Management Studies||University College, Kakatiya University, Warangal||2006|
|B.Sc.||Maths, Physics & Chemistry||B.Sc.||Lal Bahadur College, Kakatiya University, Warangal||2003|
Note : Students are advised to meet me in WB - III Floor at any time other than my class hours mentioned in the below timetable for any discussions related to the subjects & research.
My Schedule for 2020-21
|S.No||Title of the Paper||Full Details of Journal Name / Conference Name, Volume number, page number, Date|
|1||Green Marketing for Sustainable and Eco-friendly products||Impact of Globalization on Indian Economy Serial Publications, ISBN 978-81-8387-471-7|
|2||Socio-Economic Barriers to Customer Adoption of Solar Energy Products in Rural India||Research Trends in Economics, Finance and Marketing, Excel India Publishers ISBN 978-93-84869-40-3|
|3||Solar Marketing in India: Opportunities and Challenges Contemporary Issues in Marketing, Finance, HRM & IT||Professional Books Publisher, ISBN 978-93-85506-01-7|
|4||Factors influencing the adoption of solar energy: A systematic literature review||Changing paradigms in marketing of services with special focus on tourism and hospitality, Paramount Publishing house, ISBN 978-93-85101-83-0|
|5||Customers’ Willingness to Pay More for Solar Energy||International Journal of Advance Research in Computer Science and Management Studies. 5 (4), April 2017, ISSN 2321-7782|
|6||The effect of perceived value dimensions on purchase intention of solar energy systems||International Journal Management, IT & Engineering, 7 (12), December 2017. (UGC approved), ISSN 2249-0558|
|7||Solar prosumption for sustainable development in rural India||International Journal of Creative Research Thoughts, Vol. 6 (2), 251-261. (UGC approved), ISSN 2320-2882|
|8||The influence of customers’ demographic variables on awareness of solar energy||Sumedha journal of management (March, 2018) (UGC approved), ISSN 22776753|
|9||Customer purchase intention of solar water heaters - The effects of solar energy awareness, environmental awareness, subsidy and perceived payback period||Osmania Journal of Management, ISSN 09764208 (Accepted for publication)|
|10||Intention to adopt sustainable energy: Applying the theory of planned behaviour framework|| Indian Journal of Marketing (UGC approved/Scopus indexed), ISSN 09738703 |
(Accepted for publication)
|11||Recent trends in corporate governance in India||National Seminar on Contemporary Management – Issues and Challenges organized by Department of Business Management, Osmania University, Hyderabad from 20-21, August, 2010.|
|12||CRM practices in Life Insurance sector in India||Two day National Seminar organized by Department of Commerce and Business Administration, Acharya Nagarjuna University, Andhra Pradesh from 8-9 October, 2010.|
|13||Coping with crisis in Life Insurance marketing – need of competitive marketing strategies||National Seminar on Managing Changes and Challenges for Sustainable Development in Post Crisis Era organized by Marathwada Mitra Mandal’s College of Commerce, Pune from 14-15 February, 2011.|
|14||Mobile banking in India: Opportunities and Challenges||National seminar at Department of Commerce, Sri Venkateswara University from 25-26 February, 2012.|
|15||Advertising effects on rural consumer buying behaviour towards essential commodities||NIT Trichy from 22nd April to 1st May 2013.|
|16||Customer attitude towards fake FMCG products in Rural India||5th International Conference on Marketing and Business Strategy, ICOMBS-2013 at ICFAI Business School, Hyderabad, from 8-9, August, 2013.|
|17||Socio-Economic Barriers to Customer Adoption of Solar Energy Products in Rural India||ANVESH-2015, Doctoral Research Conference in Management, at Institute of Management, Nirma University, Gujarat, during 3-4, April, 2015.|
|18||Solar Marketing in India: Opportunities and Challenges||Third national conference on contemporary issues in marketing, finance, HRM and IT at A.V. College, Hyderabad, during 4-5 December, 2016.|
|19||Mediating role of customer attitude in adoption of solar products in rural India||9th NASMEI conference, 2015 – An International Marketing conference, at Greatlakes Institute of Management, Chennai, Tamil Nadu, from 26-27 December, 2015|
|20||Customers’ willingness to pay more for solar energy||2nd International Conference on Corporate and Business Response to Climate Change – From Awareness to Adoption (Transcending the Boundaries), presented at Periyar University, Salem, Tamil Nadu, during 9-11 March, 2016.|
|21||Customer purchase intention of solar water heaters: An empirical study||7th International Conference on Excellence in Research and Education (CERE) 2016, at Indian Institute of Management, Indore, Madhya Pradesh, from 5-8 May, 2016.|
|22||Intention To Adopt Sustainable Energy: Applying The Theory Of Planned Behaviour Framework||International conference on Marketing, Technology and Society, at IIM Kozhikode, Kerala, September 29, 2016 – October 1, 2016.|
|23||Benefits sought by solar energy customers: A factor analysis approach||4th International Conference on Youth 2025 (ICHYDSH-17), at Jaipuria Institute of Management, Jaipur, Rajasthan, from 17-18, February, 2017.|
|24||Factors influencing the adoption of solar energy: A systematic literature review||International Conference on changing paradigms in marketing of services (ICCPMS-2017), at School of Management Studies, University of Hyderabad, Hyderabad during 3-4, April, 2017.|
- Participated in Conference on Excellence in Research and Education (CERE) 2019 organized by Indian Institute of Management, Indore on 03 - 05 May 2019.
- Participated in PANCHAJANYA (Management Meet) organized by Emerald’s Business School, Tirupati during 22-23, February 2019.
- Participated in NPTEL Awareness Workshop, organised by IIT Madras and Gudlavalleru Engineering College, Gudlavalleru on 06th December 2018.