Dr. G. Mahendar

Qualification : Ph.D.

Details of Educational Qualification:

Course Specialization Group College Name/University Year of Passing
Ph.D. Management Studies Management Studies University of Hyderabad, Hyderabad 2018
M.B.A. Marketing, HRM Management Studies University College, Kakatiya University, Warangal 2006
B.Sc. Maths, Physics & Chemistry B.Sc. Lal Bahadur College, Kakatiya University, Warangal 2003

Note : Students are advised to meet me in WB - III Floor at any time other than my class hours mentioned in the below timetable for any discussions related to the subjects & research.

My Schedule for 2020-21


My Publications

S.No Title of the Paper Full Details of Journal Name / Conference Name, Volume number, page number, Date
1 Green Marketing for Sustainable and Eco-friendly products Impact of Globalization on Indian Economy Serial Publications, ISBN 978-81-8387-471-7
2 Socio-Economic Barriers to Customer Adoption of Solar Energy Products in Rural India Research Trends in Economics, Finance and Marketing, Excel India Publishers ISBN 978-93-84869-40-3
3 Solar Marketing in India: Opportunities and Challenges Contemporary Issues in Marketing, Finance, HRM & IT Professional Books Publisher, ISBN 978-93-85506-01-7
4 Factors influencing the adoption of solar energy: A systematic literature review Changing paradigms in marketing of services with special focus on tourism and hospitality, Paramount Publishing house, ISBN 978-93-85101-83-0
5 Customers’ Willingness to Pay More for Solar Energy International Journal of Advance Research in Computer Science and Management Studies. 5 (4), April 2017, ISSN 2321-7782
6 The effect of perceived value dimensions on purchase intention of solar energy systems International Journal Management, IT & Engineering, 7 (12), December 2017. (UGC approved), ISSN 2249-0558
7 Solar prosumption for sustainable development in rural India International Journal of Creative Research Thoughts, Vol. 6 (2), 251-261. (UGC approved), ISSN 2320-2882
8 The influence of customers’ demographic variables on awareness of solar energy Sumedha journal of management (March, 2018) (UGC approved), ISSN 22776753
9 Customer purchase intention of solar water heaters - The effects of solar energy awareness, environmental awareness, subsidy and perceived payback period Osmania Journal of Management, ISSN 09764208 (Accepted for publication)
10 Intention to adopt sustainable energy: Applying the theory of planned behaviour framework Indian Journal of Marketing (UGC approved/Scopus indexed), ISSN 09738703
(Accepted for publication)
11 Recent trends in corporate governance in India National Seminar on Contemporary Management – Issues and Challenges organized by Department of Business Management, Osmania University, Hyderabad from 20-21, August, 2010.
12 CRM practices in Life Insurance sector in India Two day National Seminar organized by Department of Commerce and Business Administration, Acharya Nagarjuna University, Andhra Pradesh from 8-9 October, 2010.
13 Coping with crisis in Life Insurance marketing – need of competitive marketing strategies National Seminar on Managing Changes and Challenges for Sustainable Development in Post Crisis Era organized by Marathwada Mitra Mandal’s College of Commerce, Pune from 14-15 February, 2011.
14 Mobile banking in India: Opportunities and Challenges National seminar at Department of Commerce, Sri Venkateswara University from 25-26 February, 2012.
15 Advertising effects on rural consumer buying behaviour towards essential commodities NIT Trichy from 22nd April to 1st May 2013.
16 Customer attitude towards fake FMCG products in Rural India 5th International Conference on Marketing and Business Strategy, ICOMBS-2013 at ICFAI Business School, Hyderabad, from 8-9, August, 2013.
17 Socio-Economic Barriers to Customer Adoption of Solar Energy Products in Rural India ANVESH-2015, Doctoral Research Conference in Management, at Institute of Management, Nirma University, Gujarat, during 3-4, April, 2015.
18 Solar Marketing in India: Opportunities and Challenges Third national conference on contemporary issues in marketing, finance, HRM and IT at A.V. College, Hyderabad, during 4-5 December, 2016.
19 Mediating role of customer attitude in adoption of solar products in rural India 9th NASMEI conference, 2015 – An International Marketing conference, at Greatlakes Institute of Management, Chennai, Tamil Nadu, from 26-27 December, 2015
20 Customers’ willingness to pay more for solar energy 2nd International Conference on Corporate and Business Response to Climate Change – From Awareness to Adoption (Transcending the Boundaries), presented at Periyar University, Salem, Tamil Nadu, during 9-11 March, 2016.
21 Customer purchase intention of solar water heaters: An empirical study 7th International Conference on Excellence in Research and Education (CERE) 2016, at Indian Institute of Management, Indore, Madhya Pradesh, from 5-8 May, 2016.
22 Intention To Adopt Sustainable Energy: Applying The Theory Of Planned Behaviour Framework International conference on Marketing, Technology and Society, at IIM Kozhikode, Kerala, September 29, 2016 – October 1, 2016.
23 Benefits sought by solar energy customers: A factor analysis approach 4th International Conference on Youth 2025 (ICHYDSH-17), at Jaipuria Institute of Management, Jaipur, Rajasthan, from 17-18, February, 2017.
24 Factors influencing the adoption of solar energy: A systematic literature review International Conference on changing paradigms in marketing of services (ICCPMS-2017), at School of Management Studies, University of Hyderabad, Hyderabad during 3-4, April, 2017.
  • Participated in Conference on Excellence in Research and Education (CERE) 2019 organized by Indian Institute of Management, Indore on 03 - 05 May 2019.
  • Participated in PANCHAJANYA (Management Meet) organized by Emerald’s Business School, Tirupati during 22-23, February 2019.
  • Participated in NPTEL Awareness Workshop, organised by IIT Madras and Gudlavalleru Engineering College, Gudlavalleru on 06th December 2018.