Dr. V. Priyadarshini

Qualification : Ph.D.

Details of Educational Qualification:

Course Specialization Group College Name/University Year of Passing
Ph.D. Management Studies Management Studies University of Hyderabad, Hyderabad 2018
M.B.A. Marketing / Finance Management Studies P.B Siddhartha P.G College, Acharya Nagarjuna University 2010
M.A. English Literature English Literature IGNOU, New Delhi 2008
B.A. English Literature English Literature SRR & CVR Govt. College, Nagarjuna University 2006

Note : Students are advised to meet me in WB - III Floor at any time other than my class hours mentioned in the below timetable for any discussions related to the subjects & research.

My Schedule for 2019-20

My Publications

S.No Title of the Paper Full Details of Journal Name / Conference Name, Volume number, page number, Date
1 “An Exploration of the Factors Affecting the Adoption of Mobile Wallet Banking in India” in the AGU International Journal of Management Studies and Research, e-ISSN: 2455-1562, p-ISSN: 2455-6092 Vol.6, Jan-Jun, 2018.
2 “Enablers and inhibitors for the adoption of biometric ATMs in India: A study of bankers’ and customers’ perspectives” in the International Journal of Marketing Management, ISSN 2454-5007, Vol. 3, No. 2, May 2017.
3 “A Study of Channel Innovations and Their Impact in Indian Banking” in the National Finance Conference on “Trends in Modern Banking” held on November 20th, 2015 at HBS, GITAM University, ISBN: 978-93-5230-096-9.
4 “Changing Dimensions of Innovation in India and the Role of MSME’s: A Study” in the National Conference on Emerging Trends in Marketing held between 18th -19th of March, 2014 at KL University, ISBN: 978-81-930638-2-8.
5 “ An Assessment of Customer loyalty Programs with special reference to India” in the International Marketing Conference ICCPMS-2017 at School of Management Studies, University of Hyderabad.
6 “Perceived Innovation Attributes: A Study of select SBI’s Innovations” in the International Marketing Conference MARCON-2014 held between December 18-20 at IIM Calcutta.
7 “Customer Perceived Attributes of Innovation – A Study of Channel Innovations in Indian Banking sector” in the International Conference CERE 2016 held during May 05 to 08 at IIM Indore.