Logo


Dr. K. A. Asraar Ahmed

Qualification : Ph.D.

D.O.J : 26-05-2017

Details of Educational Qualification:

Course Specialization Group College Name/University Year of Passing
Ph.D. Marketing and IT Management VIT 2017
MBA General Management B.Tech Integrated MBA (Dual Degree) VIT 2012
B.Tech Civil Engineering B.Tech Integrated MBA (Dual Degree) VIT 2012

Note : Students are advised to meet me in WB - III Floor at any time other than my class hours mentioned in the below timetable for any discussions related to the subjects & research.

My Schedule for 2019-20

                           

My Publications

S.No Title of the Paper Full Details of Journal Name / Conference Name, Volume number, page number, Date
1 Determinants of smartwatch adoption among IT professionals – an extended UTAUT2 model for smartwatch enterprise Int. J. Enterprise Network Management, Vol. 9, Nos. 3/4, 2018,
Index : Australian Business Deans Council and Scopus.
2 Determinants of Behavioral intention, Use Behaviour and Addiction towards Social Network Games among Indian College Students Man in India, Vol.9, No. 4, pp. 21-42, Index : Scopus.
3 Examining the factors that affect 3G mobile data service continuance intention among young Indian (IT) working professionals Global Management Review, Vol.10, No. 3, pp. 26-37,
Index : EBSCO and PROQUEST.
4 The effect of app-quality on m-payment satisfaction and adoption intention among young Indian college students: A Information System (IS) success model approach, In: S.J.A. Manickam (ed.), G.S. Vincent (ed.) and K. Vijayaraj (ed.). Proceedings of international conference on emerging trends in management science (Vol.6, pp-121-127), Loyola College, Vettavalam, Bonfring Publishers. India.
5 Utilitarian and hedonic motives of university students in their online shopping a gender-based examination Global Management Review, Vol.9, No. 4, pp. 75-91,
Index : EBSCO and PROQUEST.
6 Determinants of online shopping adoption: meta-analysis and review. European Journal of Social Sciences, Vol.49, No.4, pp. 483-510,
Index : EBSCO.
7 Unleashing the utilitarian motivations of online shopping among Indian youth. Mediterranean Journal of Social Sciences, Vol. 6, No.2, p. 391.
Index : Scopus.
8 Determinants of m-ticketing adoption using smartphone app among IT employees of Bengaluru city-An extended UTAUT2 Approach Proceedings of Global Conference on Advances in Science, Technology and Management, Vellore, pp. 461-492, India.
9 Determinants of Behavioral Intention, Use Behaviour and Addiction towards Social Network Games among Indian College Students Proceedings of Global Conference on Advances in Science, Technology and Management, Vellore, pp. 461-492, India.
10 Exploring the factors affecting smartphone adoption among young Indian consumers- an extended UTAUT2 approach, In: K.L. Latha (ed.). Proceedings of National Seminar on Innovative Management Practices for Sustainable Development and Global Competitiveness, Pondicherry, pp. 66-83, India.